EssenceMediacom | Group Head-Ecommerce Search

Description

Overview of job

EssenceMediacom is seeking a Manager-Ecommerce Search with 3-5 years of work experience who will be responsible for managing the e-commerce media planning & execution for one of the largest CPG clients in India, managing e-commerce campaign operations and execution across marketplaces like Amazon, Flipkart etc.

Reporting of the role

This role reports to the Director-Ecommerce

3 best things about the job:

1. Opportunity to work with one of the fastest growing industry
2. Culture of learning, opportunities, creativity, and teamwork
3. Opportunity to work with some of the biggest brands across industries

In this role, your goals will be:

In Three months:

You will be able to get a decent grip on the business that you are supporting
Work closely with partners/ marketplaces to build plans, AOPs’ & pitches
Develop and advice on campaign strategies for clients across marketplaces, platform and properties, in accordance with brand goals
Ensure consistent and efficient planning, execution, analysis, and optimization of campaigns as per brand’s objectives to ensure stellar customer experience
Review performance of key metrics against set goals, benchmarks and previous performance
Work closely with the internal stake holders / subject matter experts / channel intelligence team to ensure comprehensive e-commerce approach for both media & non- Media
Identify trends, benchmarks and best practices
Support new business pitches and onboarding
Maintain P&L to ensure profitability and optimum utilization of resources for concerned cluster.

In Six months:

You will have started making significant business impact through your understanding, knowledge, and initiatives

In Twelve months:

You would have successfully accelerated this vertical in the agency

What your day job looks like at GroupM:

- Execute Monthly Plans for search across ecommerce platforms (specially Amazon & Flipkart)
- Lead and manage all operations E2E to ensure smooth execution of Search campaigns.
- Manages ad budgets effectively to allocate resources efficiently across campaigns and placements.
- Conducts comprehensive keyword analysis to identify relevant search terms and refines campaign based on performance data and trends.
- Undertakes campaign analysis to deliver findings and recommendations. Dissects data at all levels to deliver actionable insights driving performance efficiency.
- Responsible for performance reporting and prepares reports as per requirement.
- Leads review for assigned set of accounts to share Weekly/ Monthly performance with client.

What you’ll bring:

- Entrepreneurial mindset with a willingness to go the extra mile to deliver results
- Complete understanding of Search ads on platform. Demonstrates expertise in navigating ad account dashboards to deploy and manage campaigns.
- Problem solving and strong analytical skills. Ability to interpret data to drive actionable insights and decisions.
- Ability to work effectively within a fast paced, complex matrix and changing environment.
- Proficient in Excel.

Minimum qualifications:

Tech or MBA
Minimum 3 years of experience executing PPC/ Search ads on Ecommerce marketplaces
Experience with tools for campaign management and Bid optimization.

More about EssenceMediacom:

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

Media Planning Bangalore, India Full-Time